Andy Warhol once called us “the Smithsonian of rock and roll.” And he wasn’t lying. Madonna’s BoyToy Wedding Dress… John Lennon’s glasses… Jim Morrison’s leather pants… The doors of the Abbey Road Studios… Elvis’ studded jumpsuit… Frank Sinatra’s tuxedo… Michael Jackson’s red “Beat It” jacket…

Our memorabilia is both our own selfish fanaticism to hoard the coolest things we’ve ever seen and an honorable mission to share it with the world.

From day one, we were serious about serving fresh, handmade, classic American cooking with a Southern flair that couldn’t help but reflect co-founder Isaac Tigrett’s Tennessee roots.

Even as our menu expands to encompass the best of local cuisines around the world, serving up the good stuff is still and forever our gig.

Available at participating Rock Shops, The My Style collection incorporates wardrobe staples for everyone to showcase their own Hard Rock style, whether dressing up for a dinner party or heading to a concert.

Our brand? And that’s what it comes down to: music. We didn’t create it, but we celebrate it each and every day with a commitment to deliver authentic experiences that rock. It’s not just a nice idea. It’s a reality that we bring to life with six crucial components.

These are the things that help make Hard Rock the world’s premier experience driven aspirational Music lifestyle brand.